The last fiscal has been very eventful for Industry in India. The Mobile Value Added Services Sector has seen a lot of dramatic activity. Truth be told, perhaps more than anybody wanted to.
In order to realise the full potential of the MVAS market, there is a need for innovation, open approach and applications that would trigger data revolution in the country. Emphasis has to be on new services and technologies, social media content and video platforms. Clearly there is a need to work towards enhancing growth of m-commerce and mobile money, as these will remain a significant long term opportunity.
IAMAI Presents Conference on Mobile Innovation aims to lay bare some of the pressing issues and will seek to discuss threadbare the present state of the industry, and the roadmap going forward.