You can sell anything for nothing. As an entrepreneur, your challenge is to figure out what you need to charge- and what the market will bear in setting the price of your products and services. Price too high and you can stall your business right out of the gate. Price too low, and you may begin with unexpected sales volume – but it can hurt you in the longer term.
Why do some start-ups get the pricing right? Why some start-ups seem very undecided on their pricing (and constantly revise their pricing)? How do start-ups decide on their prices? Are there better ways of arriving at prices at start-up? How can you arrive at the right price for your products and services?
Pricing is an important component of cash flow and profitability, as well as marketing and even branding – so give it considerable thought. It is time to get insights into Pricing at ForStartups. This is free to attend, but registration is a must!
Prof. Avinash Mulky of IIMB an expert on pricing will anchor this event.