Sales is arguably the most important function in any Startup. Whether online, or a traditional brick-and-mortar business, or a combination of both, Sales is key for success of any Start-up.
Many startups are launched by engineers, designers, and product managers: which is why they have such great products. But the old saying “Build a better mousetrap, and the world will beat a path to your door” no longer holds true. And this is why we notice that most startups have great products, but have poor sales.