Browsing Tag Entrepreneurship
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31 March 2012 at 04 : 06 AM
Sales ForStartups
Sales is arguably the most important function in any Startup. Whether online, or a traditional brick-and-mortar business, or a combination of both, Sales is key for success of any Start-up. Many startups are launched by engineers, designers, and product managers: which is why they have such great products. But the old saying “Build a better ...
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11 February 2012 at 17 : 43 PM
Finance for Startups
4Starups is an initiative of NSRCEL. Finance for Startups: There is more to managing the financial health of your emerging start-up than raising money and selling out. The day-to-day financials matter, as they impact every other area of your business. Diagnosing your “full” costs, including those to acquire and serve customers (and projected ...
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23 January 2012 at 14 : 09 PM
Marketing-4Startups!
Effective marketing strategies could be the difference between the success or failure of a Start-up. Buzz alone wouldn’t guarantee a start-up its sought success, but it certainly doesn’t hurt. To stand out in the noise, start-ups need to do more to draw attention. Some start-ups are great at this. Innovative Marketing techniques equip the Davids ...
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19 December 2011 at 08 : 58 AM
BootCamp-4Startups
4Startups is an initiative of BootCamp-4Startups: What Makes Entrepreneurs Entrepreneurial? In 1997, Professor Sarasvathy (Jamuna Raghavan Chair Professor of Entrepreneurship at NSRCEL, IIMB)started out on a research journey to understand how great entrepreneurs think. If you want to learn about some of the findings from her research and also see ...
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